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"A good marketing strategy is important. To develop it, you must know the one of our competitors. What are their business model ? When do we need to place special offers ? What are the areas where our competitors are performing ? How do we explain the failures of our marketing efforts ?"
Many data are collected and used to provide a clear and precise view over the activity of your competitors daily.
Be notified of any promotions or prices changes but your're not limited to this: changes in production, programming, booking are visible. You can discover new trends and target areas of your competitors.
Leverage historical variations, go back in time and analyze past strategies to anticipate strategies for present and future.